The World Petroleum Congress (WPC) commonly hailed as the Olympics of the Oil and Gas Industry is a prestigious triennial event that takes place in different countries worldwide. The 20th edition of the WPC was held for the first time in the Middle East in Doha, Qatar during December, 2011 and was graced by an international oil and gas audience including outside stakeholders. As the preferred communication and advertising agency for the 20th WPC Empire Advertising was proud of its comprehensive and significant contribution to its successful conclusion.